At this moment I am enjoying a cold bottle of IBC Black Cherry Soda. It is an excellent beverage, and I recommend it to all consumers. Support your local Independent Breweries Company! Although a quick Google search informs me that it is a subsidiary of Dr. Pepper/Seven-Up. Hmm.

Actually, it seems very complicated. The Independent Breweries Company manufactured non-alcholic beverages during Prohibition, it seems, but it closed soon after. The license to sell IBC brand beverages was bought by one company, whole sold it to another, who sold it to another, and so on, and so on, and so on, until 1980 the company that owned it was acquired by Seven-Up, Inc and it enjoyed a wider distribution. Dr. Pepper purchased Seven-Up in the mid-eighties and became, apparently, the Dr. Pepper/Seven-Up Company, which was purchased by Cadbury Schweppes in 1995.

Apparently it’s not just our media corporations that are merging together. Presumably one day Coca-Cola will own all of these. Do I care? No.

Not as long as IBC’s delicious Black Cherry Soda remains on the market.

Daily Hey Magic Number: 100